Some reasons why vertical search engines will be successful

All the people already know about vertical search engines like Indeed (dedicated to the search of jobs) or Zillow(for search homes). These examples are working properly in USA, but in Europe an Latin America there are some initiatives that are working fine too but very slowly. This last fact (the slowly growing of this sector in other countries) remain thus for some reasons, one of them, the low initiative of the entrepreneurs in this sector. Is for causes as these, that in Europe and Latin America there are a great number of possibilities for succeed in this sector of the Internet industry.

One fact for succeed in non-America countries is that there aren’t a great inversion on start-ups in these countries, but in USA, a great percent of the investments are for search engines (over $263 millions). For this cause there are only a little group of companies dedicated to this industry sector. There are more pie for each one.

Another fact, it’s the following. Nowadays, it’s more common use Internet for search information and this behavior are growing considerably. In addition, you have to think that newspaper earn 30% of its income at classifieds, so it’s logical reflection about this behavior will take place in Internet too.

Facts like that the classifieds offers more details, best photos, more transparence and a great options for search and contact with the advertiser that in the traditional newspaper, are another reasons for reaffirm the possibilities of this firms in the Europe and Latin American market.

I continue researching about this issue and in the next days I will post about this with more accurate information.